Eastern Kentucky University Athletics

• The Colonels Priority Point System rewards loyal EKU Athletics supporters based on longevity and financial contributions.
• Points determine priority for seat assignments, ticket upgrades, postseason access, club access, parking, and special events.
• Points are awarded for annual contributions and recalculated quarterly to reflect current support.
• The system ensures fairness and recognizes those with a lasting impact on Colonel Athletics.

Priority points are calculated based on a variety of factors that involve your overall contribution to EKU Athletics and the University. Below you will see factors that will accrue priority points:

• Season ticket purchases
• Donations to the Colonel Club or sport specific giving
• NIL contributions to the Maroon Fund
• Athletics special event purchases (Suits for Seniors, Most Exciting Night, Colonel Club Golf Classic, etc.)
• University giving
• Sponsorships
• EKU alumni, retired/current faculty/staff, spirit member, letterwinner

Yes. See below for what will be included in your overall point total to for the beginning of this program:

• ·Lifetime ATHLETICS giving
  • 5 points per $1,000
• Previous ten (10) years of season ticket purchases
  • 4 points per $1,000
• NIL contributions and sponsorships for the last three (3) years
  • NIL: 4 points per $1,000  |  Sponsorship: 4 points per $1,000

Contributions that qualify for priority points are tracked annually, with point totals reviewed and adjusted on a quarterly basis. 

• June 1, September 1, December 1, & March 1
  • July for 2025
     

Priority points will be accrued annually and recalculated on a quarterly basis. Upon recalculation, you will be notified of your points and ranking. EKU Athletics will provide information regarding your account number, point totals, and ranking via your ticket manager account through Etix. Additionally, EKU Athletics will release a document on this page displaying account number, ranking, and point totals. No personal information will be released on this public document.

All current season ticket holders as of the 2024-25 EKU Athletics season will have the first right of refusal for their current season tickets. Upon refusal of current season tickets, all ticket priorities will go by our priority points system ranking.

No. Priority points are only awarded for season tickets purchased in your name on your personal account within the EKU Ticket Office.

Priority points are not eligible for transfer to any other account, whether existing or newly established. They remain solely with the original account as recorded. Please reach out to the Colonel Club with any questions.

Special Circumstances

• Legacy
  • Should a death occur, the spouse or legal partner will inherit the priority points total in full.
  • Individuals may transfer points to an immediate family member one time worth 25% of their priority points total.
    • Said individual may keep the other 75% of their points.
• Any additional special circumstances will be reviewed by a committee and determine an outcome based on the information given.