RICHMOND, Ky. - EKU Athletics has announced its new Colonels Priority Points system on Thursday, July 31, to be implemented and used during the fall and onward.
 
The Colonels Priority Point System rewards loyal EKU Athletics supporters based on longevity and financial contributions. Points determine priority for seat assignments, ticket upgrades, postseason access, club access, parking, and special events.

Points are awarded for annual contributions and recalculated quarterly to reflect current support. The system ensures fairness and recognizes those with a lasting impact on Colonel Athletics. 

It is important to note that priority points activation will require being a season ticket holder for any sport. Postseason ticket access will give priority to season ticket holders of that specific sport and their priority point ranking overall.
 
"The Colonel Priority Points initiative is a new way for us to reward our tremendous donors and season ticket holders," Vice President and Director of Athletics, Kyle Moats said. "This new system will better allow us to engage those who have been generous and faithful in their financial support of EKU Athletics while creating a new avenue to incentivize new givers as well. All of this will be done while ensuring a clear and fair system in how we reward the many donors and season ticket holders of EKU Athletics and Colonel Club, who we greatly value."
 
Points will be awarded for season ticket purchases, donations to the Colonel Club and sport specific giving, NIL contributions to the Maroon Fund, Athletics special event purchases (Suits for Seniors, Most Exciting Night, Colonel Club Golf Classic, etc.), University giving, sponsorships, and being an EKU alumnus, retired or current faculty and staff at EKU, former or current spirit members, or an EKU letter winner.
 
EKU Athletics will use this system for the newly renovated premium seating inside Baptist Health Arena this season and will release the first set of rankings in early September.
 
How to access your ranking and points, among more information about the Colonels Priority Points system can be found on the system's landing page here or linked at the top of this announcement.
 
For questions regarding the Colonels Priority Points system, please contact the Colonel Club through Sean Hamilton (sean.hamilton@eku.edu) or Bryson Brooks (bryson.brooks@eku.edu).